World Cup and Olympic bids have drawn attention to Rio
Rio de Janeiro is seen as an ideal destination for people on solo holidays in South America, Embratur, the Brazilian Tourism Board, has said.
Chris Fuzinatto, director of the Brazilian Tourist Office UK, noted that the country winning the bids to host some of the biggest sporting events in the world have focused the eyes of the media and travel sector on Brazil.
"Winning the bid to host the World Cup in 2014 as well as the Olympic Games in 2016 has shed a new light on Rio," he said.
"Subsequently the whole country has received more interest and recognition from tourists as well as the media than in previous years."
The director of the tourism board added that people on solo holidays are recognising "how diverse" Brazil - and particularly Rio - are as a destination.
According to figures from the Brazilian Tourism Board, last year saw an eight per cent jump in the number of visitors to Rio de Janeiro, when compared to the previous year.