Despite pessimism about the economy and reports of Britons becoming more sedentary than ever, Explore is optimistic about the year ahead for walking & trekking holidays. We investigate the key trends driving the future of walking and trekking holidays.
 Walking & Trekking Trends
Figures show that Walking and trekking is the most popular form of activity holiday. Enjoyed by those wanting to escape the pressures of everyday life and meet like-minded people, we have found that these types of holiday are becoming more popular amongst women – who previously made up a smaller proportion of groups. These women look to small group adventure operators like us to facilitate their dream as well as provide security and social possibilities.
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The Future for families
The future for Family walking holidays also looks bright as parents increasingly recognise the need for a strong bonding experience to establish common ground with their children.
Adventure holidays in general are considered perfect for families who have tired of the usual 'bucket & spade' holiday, but can't agree on what to do next. With the mixture of socialising, activity and relaxation, adventure holidays seem to satisfy each member of the family.
Trekking holidays in particular are great for teenagers as it helps develop their self confidence. Overcoming a challenge such as trekking the Inca Trail to Machu Picchu or climbing North Africa's highest peak can give them the courage to tackle academic challenges as well as the day to day challenges of becoming an adult.
Even the most gentle adventure can encourage families to escape the tedium of every day life and wrench themselves away from their computer and mobile phone screens!
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 Social Media & Celebrities Influence holiday habits
Social media influence and the proliferation of celebrity treks – such as those to Mt Kilimanjaro and the Inca trail have inspired many people to consider this type of holiday. This achievement is then often flaunted on social media platforms such as Facebook as a significant personal achievement. This tendency has prompted many travellers to target iconic ‘trophy’ destinations.
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 Future Predictions
Consumer confidence seems to be picking up as Britain makes its way very slowly out of recession, although Britons are still being cautious with their spending.
In contrast with this and as a backlash to mainstream ‘bucket & spade’ holidays, many travellers are seeking a far more authentic cultural experience. Even some destinations previously considered ‘off the beaten track’ are now becoming touristy and overcrowded, prompting Explore to seek ever more unusual destinations such as Iran’s Mt Damavand, and some new and exciting Nepal trekking routes .
To satisfy this ‘caution v adventurous’ contradiction, Explore have developed their range of Budget tours – representing value for money in far-flung destinations. |
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Quick Links
Walking & Trekking Holidays
Trekking In Nepal
Climb Mout Kilimanjaro
Trek the Inca Trail to Machu Picchu
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