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Trending travel themes for 2023

Now that the new year is here, we've taken a look at the trending travel themes for 2023. From digital detoxes to low-carbon travel, find out what's on the rise for this year.


Going off the grid

In an ever-changing digital age, more and more travellers are less inclined to head to the tourist hotspots, and are instead moving towards the great outdoors. With fewer opportunities to connect to Wi-Fi you'll have a much better time getting closer to nature.

Natural Wonders of Guyana

Travel to this hidden corner of South America where few tourists venture. While Brazil sees an average of 6 million visitors per year, Guyana receives around 300,000 annually, making it a true hidden gem. The Natural Wonders of Guyana are home to lush canopy walkways in Iwokrama Rainforest, unique birdlife along the Burro Burro River and bustling markets in Georgetown. You’ll be well off-grid as you explore remote villages and trails before settling down in quaint lodges surrounded by acres of wilderness.

Brazilian Amazon by Boat

Forget the digital world as you meander the Amazon River by boat, travelling from Belem to Manaus. Wi-Fi will be unavailable for almost half the duration of this trip, giving you plenty of time to reconnect with the ecosystem of the Amazon. Visit the riverbank caboclo communities to learn about life in the rainforest, and keep your eyes peeled for pink Amazon river dolphin keeping pace with the boat. After an active day exploring, take advantage of the low light pollution with an unparalleled spot of stargazing. 


Low-carbon travel

Our research has found that 76% of us would like greater transparency when it comes to our environmental impact. We've calculated the carbon genereated by every single one of our trips to make it easier to make sustainable choices as a consumer. A Which? study found that roughly half of consumers would choose a more sustainable holiday if the option was available, and we're thrilled to make those trips clear.

Walk West Cornwall

Embark on a low-carbon trekking tour of West Cornwall, soaking up the constant sea views. From a homebase in Penzance, you’ll venture the rugged landscape of the South West Coast Path. Pass the hidden coves at Cudden Point and Prussia Cove to reach the scenic Praa Sands. On a hike to Land’s End you’ll observe the herring gulls and peregrine falcons that inhabit the cliffs, passing Cape Cornwall along the way. At the end of this rewarding trek, you’ll catch the bus back to Penzance.

Spain to Morocco Rail Adventure

Travelling predominantly by train and bus from Spain to Morocco, discover scenic Andalucian villages and magnificent Imperial Cities. The Andalucia Express takes you on a relaxing journey through the countryside, passing painted villages along the way, before you board a ferry to Tangier in Morocco. Later, visit the iconic King Hassan II Mosque before catching another train from Casablanca to Marrakech.


Culinary adventures

Cuisine is a fantastic way to get to know the heart of a destination, not only through a delicious experience, but also by encouraging exploration and learning. 50% of consumers say it's an influential factor when choosing their holiday destination, with 48% naming it as the main way they get to know a destination's culture.

Japan Food Adventure

Take a tour of Japan’s culinary scene on a Japan Food Adventure. Beginning in the heart of neon-illuminated Tokyo, you’ll explore one of the busiest fish markets in the country before enjoying a complimentary fresh sushi lunch. After a stay in a traditional family-run minshuku (a countryside ryokan) you’ll be treated to an authentic Japanese dinner served by your host family, as well as optional sake from a local distillery.

Peru Food Adventure

Indulge in the award-winning food scene of Peru as you travel from the coast to the mountains. On a Peru Food Adventure your culinary journey begins with learning how to make tangy ceviche and pisco sours. In the artistic city of Barranco, reawaken your senses with Peruvian coffee at a specialty coffee and chocolate shop. Meanwhile, in the Sacred Valley, learn about the ancient cooking ritual known as pachamanca using an earth oven formed with hot stones.


Active getaways

Through multiple lockdowns many of us took up more active hobbies to keep us moving, and this trend has reflected in our holiday choices. Since 2019 walking trips have seen a 55% increase, while cycling tours have also seen a real uptick. Even beginner cyclists can embark on more active trips thanks to e-bikes.

Cycle Kerala

Kickstart your fitness journey for 2023 on a leisurely cycling tour of Kerala. Over 13 days you’ll cycle Southern India’s backroads, taking in the tea and rubber plantations and tropical forests along the way. Main roads are avoided wherever possible, with routes mainly traversing tarmac and gravel paths. Suitable for beginners, you’ll cycle an average of 27km per day.

Kilimanjaro - Lemosho Trek

For the ultimate fitness fanatic a bucket-list worthy trek is the perfect adventure for 2023. Conquer the climb to the highest point in Africa at 5,895m. The ascent takes place across seven days, maximising your summit chances by slowing down the journey. Soak up the epic scenery of the surrounding mountains and enjoy wild camping in remote locations, before finally reaching the summit of Mount Kilimanjaro

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