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Cycling Tours Surge for Explore

Adventure travel specialist, Explore, has seen a surge in demand for cycling tours having reported a 25% increase in overall cycling holiday sales year on year, over the last 10 week period.

With the great weather, the Grand Depart in Yorkshire and Tour de France all heavily influencing the masses, Explore is confident that there will be continued growth for cycling holidays over the coming months.

With such a surge in demand, James Adkin, Explore’s Cycling Programme Manager comments on this summer’s hottest trend:

“Since British summertime began this year the UK has been basking in glorious sunshine. With the nation wanting to get out and about, cycling offers a fantastic opportunity to explore the great outdoors at home or away. Over the last 10 weeks, regions such as Turkey, North Africa and Central America have all enjoyed substantial growth of up to 200% year on year*. It’s not just far-flung locations that are in high demand however. Our challenging graded Coast to Coast tour of the UK has received more than three times as many bookings during the last 10 weeks as it did during the same period last year.

“It isn’t just Explore who have witnessed this surge in demand, the UK’s largest bicycle shop, Halfords have seen a 21% increase in bike sales in the first quarter of their financial year. With other events such as the Giro d’Italia and the Commonwealth Games influencing the nation’s leisure time, cycling has certainly been gathering momentum, fast.

“Explore’s most popular cycling offerings are its easy and moderate graded cycling tours. These are designed for those who enjoy anything from a gentle cycle on the flat, to daily rides in the region of 40 to 60 km with the occasional energetic ascent. The easy graded tours particularly appeal to those who don’t regularly cycle. Many of these tours offer customers the chance to take optional, additional rides if they want to challenge themselves, and it makes more sense to enjoy the holiday and try something harder next time, than to struggle throughout. 

“Unlike many other operators, all of Explore’s cycling tours include the hire of a good quality bike in the cost of the trip which eliminates any additional costs or hassle associated with bringing a bike on holiday. Great for the ‘easy-riders’ is the easy graded Mekong Delta and Angkor tour in Vietnam and Cambodia and the easy to moderate graded Highlights of Cuba by Bicycle tour; both popular options to experience the rich heritage of these countries and uncover the beautiful scenery along the way.

“My top tip for those considering a cycling holiday is to get on a bike back home, see how far you can comfortably travel and how you cope with hills and descents before choosing a grade. It often surprises people how easy it is to cover distances on a bike, so don’t be put off too easily”.


For more information, or to book, visit www.explore.co.uk or call 0844 499 0901.


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Notes to Editors:

*North Africa and Turkey cycling sales are up 200% year on year, when comparing the last 10 weeks with the same period in 2013. Central America cycling sales are up 95% year on year. Overall cycling sales are up 25% when making the same comparison.

Coast to Coast: Is a four day trip crossing through the Lake District, Eden Valley and the North Pennines. Tours depart in August, September and October 2014 and cost from £250 per person. Price includes one night hotel, one night guesthouse and one night hostel accommodation on a bed and breakfast basis; bike hire and the services of a tour leader and driver.

Mekong Delta and Angkor: is a 13 day tour where customers will visit Ho Chi Minh City and cycle along the Mekong Delta to explore Angkor Wat, Cambodia. Tours depart in October, November and December 2014 and cost from £1,978 per person. Price includes flights; 12 nights’ hotel accommodation on a bed and breakfast basis; three other meals; bike hire; transport and the services of a tour leader, cycle guide, local guides and driver.

Highlights of Cuba by Bicycle: is an eight day tour where customers will visit Havana and centuries-old Spanish colonial towns. Tours depart in September, November and December 2014 and cost from £1,538 per person. This cost includes flights; five nights’ hotel and two nights’ homestay accommodation on a bed and breakfast basis; one other meal; bike hire; transport and the services of a tour leader; cycle guide and driver.

 

For more media information, interview requests or images, please contact:

Laura Dewar, PR Manager Laura.dewar@explore.co.uk, 01252 379501

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