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Trade Sales Rocket for Explore

Adventure travel specialist, Explore, is predicting a promising year ahead for the travel industry after reporting its best ever month for trade sales this January. 

Seeing business from select travel agents grow over 100% year on year, and an impressive overall increase in travel agent trade of 7%, Explore is confident that there is continued growth in the industry.

Over the past year, one of the biggest areas of growth for travel agents was South Africa, with Explore reporting a huge 195% increase in trade bookings year on year. Attributed to the ‘Mandela effect’, interest in the country has soared over recent months’, with Explore’s Cape EscapeDiscover South Africa and Cycle the Cape tours being popular options for clients looking to discover this en-vogue destination. 

Proving that it’s not just South Africa that is bucking the trend however, Explore has also seen travel agent sales rocket for Central America, South East Asia, wildlife tours and family tours.

Carl Burrows, Sales Director for Explore, commented “January was Explore’s best ever month for travel agent bookings and we’re hoping to see this trend continue well into 2014. We’re hearing many agents claim they’ve also had great January’s, with strong sales continuing into February - a fantastic sign that the future is looking bright and there is more confidence in the marketplace.   

“We’d like to extend our huge congratulations to all agents who worked hard during the peak sales period to achieve their top months on record. It’s obvious to see that clients value the knowledge and expertise of travel agents now more than ever, and we’re keen to assist with this by offering continued training and round-the-clock support to agents selling the Explore product.

He concluded, “We have been working hard to enhance our relationship with the trade over the last couple of years’ and this January proves it has been wholly worthwhile. Our dedicated Commercial Team offer in-depth training and support to agents - our Trade Sales Manager, Philippa Baines, is based on the road while our Commercial & Account Executive, Cat Morrissey, is just a phone call away for any agents with questions or queries.  We also pay generous commission levels meaning that agents too will benefit from huge surges in demand, as seen this January”.

- Ends -

Notes to editors

Figures quoted are Year on Year and compare January 2014 with January 2013.

Explore’s 11 day Cape Escape tour of South Africa discovers the beaches, mountain ranges, National Parks and wine estates of the Western Cape. The tour costs from £1,690 per person, to include return flights; 10 nights’ accommodation on a bed and breakfast basis; transport and the services of a tour leader and driver.

Explore’s 13 day Discover South Africa family tour takes a diverse journey along the famed Garden Route. The tour costs from £1,999 per adult and £1,752 per child to include return flights; 12 nights’ hotel accommodation on a bed and breakfast basis; transport and the services of a tour leader, driver and local guides. Minimum age of five.

Explore’s 10 day Cycle the Cape is a moderately graded cycle tour of South Africa. The tour costs from £1,780 per person and includes return flights; nine nights’ accommodation on a bed and breakfast basis; bike hire; transport and the services of a tour leader, driver and cycle guide.

For more media information, interview requests or images, please contact:

Louise Adlam, PR Officer –, 01252 379 511

Emily Davies, PR & Communications Officer –, 01252 379 502

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