Starting with black and white imagery, our focus is immediately drawn to our Explore tour leader, whose vibrant red backpack jumps out from the screen as he leads us down a tiny path, further into the jungle. This hand-drawn creative gives us an imagining of the adventure that lies ahead. As the scene unfolds, the sketches evolve into vibrant colours and sounds that fill our senses and transport us from our sofa to the wilds of the Costa Rican jungle, and all the excitement that small group adventures offer. Jose introduces us to the magical wildlife of Costa Rica, from the sloths and monkeys to the macaws, and a taster of the beautiful scenery and varied activities on offer here. 
 
"We wanted our new tv ad to put Costa Rica, and the magic of our trips, front and centre" says Managing Director Michael Edwards. "This vibrant ad brings the sights and sounds of the rainforest into your living room, offering a glimpse of adventure and inspiration in the dark winter months". 
 
The TV ad will run across Sky and terrestrial channels over the coming months, including Channel 5, Sky Atlantic and Sky Arts, and is the centrepiece of a multi-channel marketing campaign.